By Laurel McLay
How can you generate leads in a way that not only suits your own
business style, but also that of your market. How do you know if the
investment into a lead generation strategy is providing you an
acceptable return? How do you differentiate yourself powerfully from
Learn how to design a customised influence strategy that not only suits
you and your style/personality, but also your market and products. One
where you can track the return on investment.
In this workshop you will discover
- How a simple customer lifecycle framework can ensure you are not
only attracting the right prospects, but also converting and nurturing
them in a way that works for you.
- How to take into consideration the specific markets that you
work in, and make sure that any content you share is highly relevant for
- Simple ways to measure the return on investment of your strategy
(rather than investing in something unknown and simply hoping for the