Personal Branding is about much more than just fashion tips from Gok and social media promotion. It takes 1/7th of a second for the human brain to classify other as attractive or otherwise, and from there we extrapolate wildly to assess trustworthiness and likability. This session explains how to take advantage of this human bias in order to increase personal authority and trustworthiness.

Participants in this Personal Branding webinar will learn:

• The uncomfortable truth behind the forces of attraction
• How quickly and thoroughly we make decisions about others
• How heuristics impact the ways we are perceived by others
• Why and how to embrace, rather than despair, stereotyping
• The core, evergreen rules of dressing to impress
• The latest research into the impact of high fashion clothing, hair styles and tattoos
• The elements of body language that ensure credibility
• The 7 principles on a powerful Personal Brand
• The 5 practical elements of a Personal Brand

Intended audience:

This session is aimed at financial advisors who need to present an image of professional competence, credibility and trustworthiness to their clients.

Discounts are available for group bookings.  Please enquire. 

The running of this workshop is subject to minimum attendees. 

No refund will be given if you do not notify us prior to the start of the event.